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Pay no attention to the people behind the curtain

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Sunday, August 15, 2004


Aha!

One curiosity settled: Theresa Nielson Hayden explains why the colors are the way they are.
I’ve known people who think official color reassignments are a conspiracy theory. The short answer is that they are a conspiracy, but they aren’t theoretical. [. . .]

Who does this to us? An outfit, founded in 1962, called the Color Marketing Group. These are the people who wished avocado green and harvest gold kitchen appliances on America, and put the 1980s into those mauve-pink shades that looked so peculiarly horrible on so many of us.

Basically, the CMG is a trade organization, with 1,500 members drawn from a bunch of different industries. Twice a year they get together in Alexandria, VA, to come up with long-term and short-term color predictions. The long-term prediction is a set of sixteen colors that will be profitably marketable two years hence. That is, the 2003 palette was distributed to manufacturers in 2001. The short-term prediction is a palette of colors declared to be currently the thing.

It’s a self-fulfilling prophecy. Nobody’s obliged to follow CMG’s lead; but a manufacturer who ignores them is likely to find that all his competitors’ products are in fashionably compatible colors, while his own clash.
What I want to know now: Where do they meet, and where can I get enough hand grenades?

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