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Pay no attention to the people behind the curtain

Thursday, October 07, 2010

Whistling Dixie Over China

By Keith R. Schmitz

Want something to really worry about?

China is starting to invest in its people. Meanwhile, this country is seeking ways to whittle at our education system and is engaged in contentious battles with its educators.

Case in point why we should be concerned. About five years ago in Beijing, stopped in at one of their popular Border's style bookstores on Wangfujing Street on the way to the Forbidden City.

On the first floor, where the Harry Potter and the latest right wing rant and rave books should be there were books on math and science, and even customer service books broken down by industry. They had a full free standing bookshelf on differential calculus.

Second floor was devoted to books and other media on how to speak and read English. By the time you reach the third floor there were the popular titles. Not a formula for retailing success here, but when you look at the big picture, not pretty.

This is not a lesson necessarily though on selling, but on selling us out.

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