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Pay no attention to the people behind the curtain

Monday, July 06, 2009

Mark Neumann Site Is Up, And It's Good

by Michael Leon

The Mark Neumann for Governor committee filed its GAB-1 Campaign Registration Statement with the Government Accountability Board last week.

But a modern campaign is a campaign only when it gets its website up. Mark Neumann's site is up and it is not too shabby, though it's still in development.

Good colors, not text-heavy, and easy-to-find information.

Constructive suggestions, Mr. Neumann.

The upper-right and bottom quadrants of a given web page (in green in the above graphic) should be comprised of low-priority information. EyeTrack studies show readers’ eyes don't see these quadrants well. So whatever info you put on these spots ought to be low-priority. Your upper-right is a high-priority “Donate” button. Move this over to the left an inch or so.

Also, an industry standard is that hyperlinks should maintain the page a reader is using and open to a new, seperate page.

So your linked headline, for example, "Press Release: Mark Neumann Enters 2010 Gubernatorial Race," should open to a new window; it does not now. Easy fix. The current code for the linked headline is (in part):

-- a href="http://markforgov.com/pg/blog/MarkNeumann/read/53/press-release-mark-neumann-enters-2010-gubernatorial-race"> Press Release: Mark Neumann Enters 2010 Gubernatorial Race --

Simply place the following code target="_blank" between the " and > charactersin the code (that are bolded in above graf and in red) and the reader will open up a new window.

Like as follows (try it and hit this following link): Press Release: Mark Neumann Enters 2010 Gubernatorial Race. ... Whallah, a new window.

Mr. Neumann, I want you to win the GOP nomination for governor and then I sincerely want the best man to win the general election. I disagree with you on much policy; but you are an earnest man and such men don't grow on trees.

Lots of more ideas. Contact me if you are interested on my working on your primary as a consultant at: maleon@charter.net.

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