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Monday, July 06, 2009

Mark Neumann Site Is Up, And It's Good

by Michael Leon

The Mark Neumann for Governor committee filed its GAB-1 Campaign Registration Statement with the Government Accountability Board last week.

But a modern campaign is a campaign only when it gets its website up. Mark Neumann's site is up and it is not too shabby, though it's still in development.

Good colors, not text-heavy, and easy-to-find information.

Constructive suggestions, Mr. Neumann.

The upper-right and bottom quadrants of a given web page (in green in the above graphic) should be comprised of low-priority information. EyeTrack studies show readers’ eyes don't see these quadrants well. So whatever info you put on these spots ought to be low-priority. Your upper-right is a high-priority “Donate” button. Move this over to the left an inch or so.

Also, an industry standard is that hyperlinks should maintain the page a reader is using and open to a new, seperate page.

So your linked headline, for example, "Press Release: Mark Neumann Enters 2010 Gubernatorial Race," should open to a new window; it does not now. Easy fix. The current code for the linked headline is (in part):

-- a href=""> Press Release: Mark Neumann Enters 2010 Gubernatorial Race --

Simply place the following code target="_blank" between the " and > charactersin the code (that are bolded in above graf and in red) and the reader will open up a new window.

Like as follows (try it and hit this following link): Press Release: Mark Neumann Enters 2010 Gubernatorial Race. ... Whallah, a new window.

Mr. Neumann, I want you to win the GOP nomination for governor and then I sincerely want the best man to win the general election. I disagree with you on much policy; but you are an earnest man and such men don't grow on trees.

Lots of more ideas. Contact me if you are interested on my working on your primary as a consultant at:

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